Grand Strand Real Estate Market Update – Summer 2025
Thinking about buying a home in Myrtle Beach? You’re not alone — and timing might be on your side. Welcome to your latest real estate snapshot for the Grand Strand, covering everything from new construction and condo sales to supply levels and pricing trends in top areas like Pawleys Island, Murrells Inlet, Conway, and Myrtle Beach. In this article we will cover Myrtle Beach real estate listings, the condo market on the Grand Strand, home building in Myrtle Beach and much more.
Let’s dive into what the numbers are saying — and what they mean for buyers and sellers alike.
🏡 Single-Family Home Sales: A Shift Toward Buyers
After several years of climbing prices, we’re now seeing a subtle but notable softening in the single-family home market across the Grand Strand.
- Average Sale Price (June 2025): $450,923
- Compared to June 2024: $457,020
This year’s pricing also broke a long-standing trend. Historically, May prices have outpaced April — but not in 2025. That reversal may be a signal of shifting market dynamics.
High-end areas like Myrtle Beach, Murrells Inlet, and Pawleys Island saw modest price drops year-over-year, while more affordable markets like Conway actually experienced a price uptick — a possible sign that first-time buyers are targeting more budget-friendly locations.
📈 Inventory Watch:
Months of supply for single-family homes has climbed to 4.5 months — the highest level since 2019. This level of inventory suggests a balanced-to-buyers market, giving prospective buyers more choices, time, and bargaining power.
🟢 Bottom Line: If you’ve been waiting for a better opportunity to buy, now might be the perfect time to make your move.
🏙️ Condo & Townhome Market: Inventory Surges
Condos and townhomes in Myrtle Beach and surrounding areas are seeing even more dramatic shifts:
- Average Sale Price (June 2025): $271,203
- Compared to June 2024: $283,558
But the biggest story here is supply. The months of inventory for condos has jumped to 8.2 months, the highest since 2016 (aside from a brief spike in May 2025). The average days on market has also crept up to 134 days.
🟢 Opportunity Alert: Buyers are in the driver’s seat with condos. Expect motivated sellers and the potential for strong deals in this segment.
🏗️ New Construction: Prices Still Rising, But Supply Is Steady
New home construction continues to be strong, with rising build costs keeping prices elevated:
- Average Sale Price (June 2025): $428,000
- Compared to June 2024: $411,000
Supply remains relatively steady at 3.6 months, unchanged from last year. It’s worth noting that custom-built homes, which are typically not listed on the MLS, are not reflected in these numbers. That said, the MLS data still shows that demand for new construction remains healthy despite rising costs.
🔨 Tip for Buyers: If you’re considering new construction, understand that customization and higher build costs may carry a premium — but in return, you get exactly what you want.
🌍 How Does This Compare to the National Market?
Nationwide, the real estate market is in a period of recalibration. After the post-pandemic surge in home prices and historically low inventory, we’re now seeing:
- Moderation in price growth across many markets
- Increased inventory levels in both single-family and condo segments
- Lingering affordability concerns, driven by elevated mortgage rates (hovering around 6.75–7.25% in many areas)
- A slowdown in migration to high-cost states, and increased demand in more affordable regions, like the Southeast
However, markets like South Carolina — particularly the Grand Strand — remain highly desirable. Myrtle Beach continues to benefit from out-of-state migration due to its relatively low cost of living, favorable tax environment, and coastal lifestyle.
📊 National Takeaway: While some overheated markets are cooling off, South Carolina is outperforming thanks to high inbound migration and ongoing demand — especially for retirees, remote workers, and second-home buyers.
📍 Final Thoughts: Why Myrtle Beach Still Shines
Even with headwinds like higher interest rates, demand for the Grand Strand continues to be strong. Lifestyle, climate, and affordability continue to draw new residents. While prices may be softening in certain segments, long-term fundamentals remain sound — making this a strategic moment for buyers to enter the market and a time for sellers to price competitively.
If you’re thinking about buying or selling in the Myrtle Beach area — whether it’s a beachfront condo, a home in Conway, or a new build in Carolina Forest — we’re here to help you navigate the market with confidence.
📞 Ready to talk real estate? Contact us Carolina Bays today for personalized insights and guidance.
*Note that home prices reflected in the above article were tallied per “average” closing data on the MLS covering the Horry and Georgetown County areas
